The monitoring and analysis of the campaign make it possible to identify the most effective marketing strategies and techniques for achieving the objectives. Monitoring the results of a marketing campaign, a positioning activity on search engines, sales of an ecommerce or any other business, is an operation of fundamental importance. It allows to understand the state of affairs and trends, allows to identify strengths and weaknesses and then implement strategies to achieve increasingly important results.
How we operate in monitoring and analyzing data
Each monitoring activity has specific tools. For an SEO campaign, for example, we have search engine analysis tools, while for an online store we use the database of the escaped orders. The added value is instead given by the analysis: we are able to aggregate and separate the data according to the type of study to be done, thus creating a series of statements on which we base our strategies. Also in this case we adopt instruments based on both classic and customized models, putting all our experience in the field. Monitoring and performance analysis (ROI analysis) allows you to make the right choices in current and future marketing strategies. The importance of this activity is clear. The constant monitoring and the immediate intervention on the implemented strategies, will allow to optimize the investment reducing costs and increasing the ROI of the campaign. The analysis also makes it possible to generate reports that could also be useful in strategic choices and in business policies.
The origins of marketing campaigns
Years ago the channels with which to activate a marketing campaign were few. Word of mouth, direct mail, print, television, radio and fairs. Despite the limited number, the management of a campaign and the measurement of results was more complex than today. With a number of channels grown over 10 times. We will see how it is possible to measure the results analytically and thus demonstrate the validity of their marketing actions. Today we can exploit a number of communication channels more than 10 times higher than the number of channels available years ago.
Measure a marketing campaign today
Fortunately, if it is harder to choose, it is easier to measure. Thanks to the technological innovation of our campaign management software that has made it easier to manage and measure the results of the campaign. To monitor the performance of a campaign today it is not necessary any magic, but it is a possible activity thanks to our software that is able to track the behavior of users in real time. Analyzing the impact of the campaigns analytically allows both to demonstrate the effectiveness of their decisions, and to improve future choices that more and more often fall within a broad strategic framework and not linked to individual activities Read more